Almost everybody now can develop their own website and some people hire the most talented web developers because of their busy schedule. But is it enough to have a website? If the business already has a website, will it increase their customers in just a short time? To answer these questions, it will not be enough and will not guarantee that it will bring more customers. It will need guidelines before and after the website development such as the following below.
1. Identify your business needs
Before anything else, you have to gather the needed information that you want to show on your website. By collecting all of this information will help the planning of the structure of your website. Yes, contents can be easily changed but the arrangement of the type of content is a bit sensible. Should you create a separate page for your list of blogs? Or can you put the reviews of your customers at the home page? So many things to consider. Arranging the type of information is very important. If you are well organized with your information, your prospected website visitors can easily and conveniently read your details.
You have also to identify what type of website you need. Does your company need an e-commerce website or a web application that will fit the flow of your company’s transactions? If you need an e-commerce website, will you accept online payment or just viewing of your products? These things also need to be considered before you start developing your website.
2. Consult your marketing team
Marketers are geniuses. For a website, you will be needing a digital marketing team from the development of your website up to maintenance. Showing your company’s information on your website is definitely not enough. These digital marketers will help you create eye capturing texts and images that will surely attract possible customers to your company. You will need this team from the very start of the website development until you’re satisfied with your sales from the customers that checked out your website. They will help you with content marketing, search engine optimization (SEO), search engine marketing (SEM), campaign marketing, e-commerce marketing, and many more ways that will help your business for more customers.
3. SEO Friendly
Many website platforms such as WordPress, Wix, Shopify, and many more are SEO friendly. It will be easy most especially for SEO and SEM, but website platforms have limitations also that cannot fit the needs of your company. If you decided to create your own website, your website developers and SEO team should coordinate with each other. This is to prepare and make sure that the website developed is SEO friendly. Developing SEO unfriendly site will be difficult to optimize.
4. Hire experienced web developers
It is best to hire experienced web developers. This will not only help develop your website faster, but also this will make you sure that everything is on the right track. It will not limit also your needs to a simple website, but it is possible for the future that you will need web applications. Web applications are not easy, because you have to think of meeting your company’s standard to the convenient of your customers. When you find an excellent web developer, please do extra care with them because you will need them when your company will grow bigger.
5. Marketing development
The website is done and everything is set to start attracting your possible new customers. Well if you want to get more customers, it’s just the start of the job to hit the market. But if you just want a website, then the job is already done. Let your digital marketing team rock the market by using different ways and platforms to advertise effectively your company’s product or services. Social Media and google advertisement are just a few ways for your company to make some noise online.
Karen is a talented technical writer and graphic designer working for Success Online Australia. She posted several comprehensive articles to help non-techies how to boost their website and stand-out from the crowd.